I wrote a post not too long ago about the challenges of being an optimistic environmentalist. The struggle is real. Very, very real. I’m sure many of you have seen National Geographic’s latest magazine cover depicting a plastic bag looming up from the ocean like an iceberg with the title “Planet or Plastic?” This particular issue is just the start of the magazine’s multiyear plan to bring awareness to our planet’s plastic overload crisis. At first glance, it’s heart wrenching - another reminder of the doom and gloom and challenges ahead of us. But once I read the article and absorbed the painful facts, the scary stats, and the troubling photographs, I felt a little rush of excitement. Do we even know how many people are going to be exposed to this crisis as a result of this publication, people that may never even have thought about it seriously and now would? National Geographic has always been a magazine that has sparked controversial conversations, and this particular cover has been dubbed “one for the ages.” People are going to be talking. People are going to be freaked out. And that’s good.